When Paulo Lustosa and his children founded EFESus – Ellery Fachini Sustainable Enterprises, they asked us to design their logo. The family business focuses on developing environmental, social, and educational projects, guiding other companies to meet ESG standards and embrace sustainability.

They wanted a logo inspired by the city of Ephesus in Turkey, symbolizing wisdom, excellence, and resilience. We researched its monuments—like the Library of Celsus and the Temple of Artemis—and adapted their timeless architectural elements into a modern visual identity.

To highlight the company’s areas of focus, we suggested a color palette drawn from the sky, land, and monuments of Ephesus: green for environment, red for education, and blue as the core color.

The result is a logo that carries both heritage and purpose—just like EFESUS itself.